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Reading Time: 2 mins Natural born player Agency
, a leading esports representation company, has appointed Guilhem Causse, a popular expert with over one decade of experience in the sports market to the duty of Head of Business & & Collaborations, to lead and expand its initiative to generate business chances for its gamers.
Prodigy Firm, established and also routed by Jérôme Coupez, represent more than 100 gamers worldwide, including some of the greatest stars in esports like Mathieu “ZywOo” Herbaut and also Jonathan “EliGE” Jablonowski on CS: GO, Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo on Valorant, Alexandre “Kaydop” Courant on Rocket League, or Paul “sOAZ” Boyer on Organization of Legends.
Before joining Prodigy Firm, Guilhem was leading the critical development of Infront Group’s electronic entity in Europe, among the leading full-service sports advertising and marketing companies in the world, dealing with premium brand names such as NASCAR with arising innovations to involve fans and also drive sponsorship revenue, Activision Blizzard to take care of the systems of their groups ecological community, Chelsea FC with the honor winning app “5th stand”, PGA Scenic tour with amusing digital experiences or Under Armour to rejuvenate their advertisement landscape.
Prior to that, he had the possibility to manage as well as lead ingenious digital method as well as company growth with various revenue streams at “Amaury Sport Organisation” (A.S.O.), a company arranging over 90 sporting activities events worldwide, consisting of Le Scenic tour de France in cycling or Dakar Rally in motorsport to implement interesting sponsorship operations, digital legal rights deals, D2C solutions and entertaining pc gaming licenses.
With considerable experience in sport and collaborating with costs brands and also companies, along with sharing the Players First way of thinking as well as solid values of Natural born player Agency, Guilhem is the perfect match to spearhead the Sales as well as Partnerships development of Prodigy as well as its gamers.
Standing for the first-rate roster of Prodigy Firm, with greater than 100 gamers around the globe, Guilhem will be leading the charge and also efforts to develop and also diversify earnings streams for the gamers, by creating new business chances with ambassadorships, sponsorships, licensing and even more, with a concentrate on producing cooperations with non-endemic and also major brands.